Tuesday, September 4, 2007

The "Better" Way

For numerous years, the Toronto Transit Commission has used the slogan "The Better Way" in its advertising and marketing. Judged by the facial expressions of the characters riding the College Street streetcar, one might be correct in thinking they should amend it to "is there a Better Way than this?"


murraykc said...

Or maybe the slogan might be "no talking!"

J. Andrew Lockhart said...

Ha! :)

Kim said...

Beautiful shot and perfect lighting. Kudos! I can just hear Sting singing the new theme song, "There is a better way than this. . ." I'm curious if the slogan The Better Way goes back to the 80s or earlier?